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November 30 Change Windows Live ID / Xbox Live Gamertag associationOh sweet Holy Batman! The Xbox Live Fall Update (due December 4th, 2007) will finally allow us to change the Windows Live ID that is associated with our Xbox Live Gamertag. Major Nelson has the details on this and also child IDs being able to 'graduate' and become adult IDs. Basically, from Dec 4th we can decide what email address we want to use. This is huge for people like me who signed up for Xbox Live a long time ago using one email address, but use another email address for Messenger, Spaces, etc. This didn't really matter until Xbox started adding features like Messenger chat integration and releasing thumb keyboards to attach to your controller. Once those features were launched, I found myself unable to use those features due to the inability to use the email address that I wanted to. On Dec 4th, on your Xbox Live Dashboard, go to Account Management --> Windows Live ID --> Change Windows Live ID. So now, finally, I can change to the Windows Live ID that I want to use. Then I can start using Messenger on my Xbox 360, and I can have my Gamer Card on my Space! So come back next week and you'll see what games I've been playing, and the ridiculously few points and achievements I've managed to get! The Gamerscore blog has details of other changes coming in the Fall update, in case you are curious. Streaming DIVX-encoded video from your PC to your TV via the Xbox, anyone? :-) KURO TV spotsIn honor of my new TV, which is due to arrive in less than 12 hours, I thought I'd show the TV commercials that Pioneer is running in the US for the KURO models. There are similar magazine commercials recently too. Can you tell I'm excited? LOL... They are interesting commercials... very "artistic" to say the least. I particularly like the "Mouth" one, if like is the right word to use. I really don't think these commercials would make me want to go into a store to check out the Kuros, so from that aspect, their advertising budget has failed.
November 29 Toshiba HD-A35 reviewedThe Toshiba HD-A35 HD-DVD player that I got for my birthday present has been reviewed over at AVGuide. One of the top reasons I chose this particular model, as opposed to some of the cheaper options (i.e. the A2, A20, A3, and A30) was its ability to output 1080p/24 (1080p at 24 frames per second). Movies are typically shot on film at 24fps. In contrast, recordings on video typically run at 60fps. Most 1080p players and TVs out there today don't detect or handle 24fps recorded content properly. The ability to display 24fps content properly results in smoother motion and fewer artifacts in the picture.
There aren't many TVs today that can handle 1080p/24 properly, but mine is one that can (Pioneer's Elite Kuro PRO-150FD). I had to take advantage of this ability by ensuring that my HD video source could feed the proper signal to the TV. I am very happy to read in the review that it does handle 1080p/24 very well :-)
On a related note, my TV will finally arrive on Friday morning. It should be a very fun weekend :-) Now if I could just get rid of my cold in time for Friday night's office Christmas party... November 27 Still waiting for my PlasmaI'm still waiting for my new TV (in case you weren't paying attention, I'm getting the Pioneer Elite Kuro PRO-150FD, the finest 60" Plasma you can get right now under $20,000). I bought it on the 16th, so 10 days have passed so far. I was waiting for my cabinet to arrive first, as there wasn't much point having the TV delivered without a cabinet to put it on, and to hold the rest of the electronic goodies. Although I am getting a flat screen, I am taking the cheap way out by just standing it on the cabinet rather than hanging it on the wall. For now, anyway.
The cabinet finally arrived on Wednesday, but with the Thanksgiving holiday here in the US, I didn't get around to calling the store until Saturday morning. Since the cabinet won't fit in either of my two cars, I have to have it delivered with the TV. The store says its warehouse will call me to arrange the delivery time, but so far they haven't called.
Whenever the TV does finally arrive, I've already got my choice of hi-def movies lined up and waiting. Planet Earth, the BBC nature documentary, on 1080p HD-DVD for stunning pictures, and The Matrix on 1080p HD-DVD with uncompressed Dolby TrueHD audio to give me the best surround-sound experience available today.
I can't even begin to describe how much I'm looking forward to my new TV. Hollywood movies might be mostly crap, but I can't wait to watch crap in the highest possible video and audio quality :-) November 25 MicrotardMy suspension on Xbox Live is over, and I chose a new gamertag for my account. I am now Microtard.
I can't really take credit for the Microtard thing. I'm borrowing the term coined by the Fake Steve Jobs over on his blog to describe all Microsoft employees in general. It's a nice combination of "Microsoft" and "Retard" which I think describes me pretty well.
Of course, being a true Microtard, I wasn't satisfied to just create the gamertag. I also secured a Windows Live ID of microtard@live.com. Unfortunately my gamertag still has to link to the original ID used when I created the account, but at least I have the email address to match the gamertag. I also created a Space at microtard.spaces.live.com. I believe I am all set up for my new identity.
The good thing is that my rep, achievements and gamer score all transferred over to the new gamertag, and my Halo 3 exp and level did too. It turns out that changing the gamertag is a relatively painless experience. The biggest pain was choosing a gamertag that I wanted which wasn't already taken. I think I was lucky to get the one I wanted.
Since the Xbox crew took offense to the very mild "arsewipe" I thought about giving myself a very obscene gamertag in another language to bypass their filters but after a few moments of X-rated creativity, I realised that I'm 39 years old and should be getting past the "dirty words are funny" stage one of these days... ;-) November 24 My Xbox Live account is Suspended!
Yes, Microsoft employees can find themselves banned or suspended from Xbox Live just like anyone else out there. I should know, it just happened to me. Apparently I have been a naughty boy. Or rather, in this case, the innocent can become guilty not because of any action on their part, but rather because the law changes - turning previously tolerated behavior into a punishable offense. And since I belive I am innocent in this case, please allow me to rant just a little about injustice.
I checked my email tonight to find a message from xlcm@microsoft.com entitled "Notification of Enforcement Action". It informed me that my account had been suspended due to "inappropriate content". At first I actually thought this was a piece of phishing email but it turns out to be real. I had no idea what inappropriate content they could be talking about, however. I had no content on xbox live that I didn't get from xbox live in the first place.
Logging on to xbox live gave me the answer (and the proof that the email had been authentic) - I was informed that my gamertag, which I have been using for years, since day one of xbox live, was against the code of conduct. My gamertag, arsewipe, is against the rules. Sensitive buggers.
It must not have been against the rules when I created the account because if it had been, I should never have been allowed to create it in the first place. I understand that policies may change over time and without notice, and I also understand that the term "arse" which is an Irish variant of "ass" could be on a forbidden words list as being offensive. I am not ranting about that, even though I quite liked my gamertag, and plenty of people I played with found it humorous. Arsewipe, in Ireland or the UK, roughly translates to "stupid idiot". What I am ranting about is the suspension of my account until Sunday - in total approximately a 32-hour suspension.
Suspend me if I do something deliberately against the rules. Suspend me if I get a warning and choose to ignore it. But don't suspend me just because you changed the rules of what a gamertag could be. Tell me it's now against the rules, force me to change it and let me keep playing. Punishing me makes no sense! November 22 Going Cold Turkey
Today is Thanksgiving. Tradition demands that vast numbers of turkeys be slaughtered and eaten in order that Americans can give thanks that they are fatter than anyone nation in the world, hold parades down Main St, and kick off the Christmas shopping frenzy and party season in style. Well, at least that's what it's all about for most people :-) The turkey is actually native to North America, and have nothing to do with Turkey, the country. Despite not being a European bird, we also slaughter and consume vast quantities of turkey. The difference is that we do it at Christmas, since we don't have a Thanksgiving Day. Europeans have nothing to give thanks for, apparently. And I'm quite sure Mr. Bean didn't have any reason to give thanks for this turkey incident, either. Be careful out there, the turkey may strike back!! November 20 Audio CompressionAudio fidelity is a big deal to me which, unfortunately, fewer and fewer people seem to be aware of or care about. MP3, AAC, WMA, etc are all digital encodings which chop information out of the music in order to reduce the file size. How much information is removed depends on the bitrate setting. The lower the bitrate, the more information is removed, resulting in a smaller file size. There seems to be no benefit or rationale to this compression other than the file size.
I don't know why keeping file size small is important. If it was 10 years ago, I'd understand the need to shoehorn music into the smallest possible amount of disk space, but now its 2007 and Terabyte disks are being sold, and digital audio players such as iPod go up to 160Gb. Storage has never been cheaper. Get a player such as the iPod Classic (80 or 160Gb) or the Zune (80Gb) and you can carry your entire collection of uncompressed audio.
I have never bought a song online, and I would only consider doing so if it was uncompressed - as good as the quality on the CD. I still buy music on CD exclusively, compression free, and when I rip copies to my computer, I choose a lossless codec such as Windows Media Audio Lossless, Apple Lossless or FLAC. The sound engineers that first record the musicians' creations take great care to record with the highest fidelity possible. I feel sorry for them when their efforts are thrown away when someone buys a 128Mbps AAC file from iTunes or downloads from BitTorrent, and listens through the crappy iPod headphones or through computer speakers.
I'm very aware that I seem to be in the minority.
Everyone seems to care about getting the big TV screen and high-definition video. Audio seems to be forgotten. November 19 Red Ring of DeathIt finally happened to me - last night, during a game of Halo 3 crazy king on the Pit, my Xbox 360 console suddenly froze. (I was in first place in the game when this happened, BTW.) Being knocked out of a game because of a system freeze is bad enough, but when I tried to reboot the console, it froze again during system startup, and a second reboot produced ... the dreaded red ring of death. I now have a couple of options - ship it off and try to get it repaired (should take about 6 weeks to get it back!) or just go buy a new one. It didn't take me long to make my decision. Since I ordered my 60" Plasma TV the other day, I wouldn't mind having a 360 with HDMI output. I couldn't really justify buying a new one just to get a HDMI port on the back, but now that my current one is broken, I can buy a new one with a relatively clean conscience! I joked with my wife, who was sitting next to me during all of this, that she would probably have accused me of deliberately breaking my console just to get a new one with HDMI output, especially since I'd just ordered my new TV 3 days ago. So I'm kind of glad she was a witness. With HDMI, I can send video and audio to my receiver over a single cable, with better quality than my current Component video output and Optical audio cable. Considering I want to scale the picture up to my TV's native 1080p resolution, HDMI would be a definite 'good thing' to have. The HDMI option first appeared on the black 360 Elite version, but has since made an appearance on newer versions of the Pro console (the white one with the 20Gb HDD) and the Halo 3 Special Edition (the green one with gold accents). If you're buying a white one with the 20Gb HDD, make sure that it has the HDMI output before you buy it. If it's been sitting in a store room for a while, it might not be new enough to have the HDMI output. Anyway, I decided to buy a new one online from Circuit City, and I'll be picking it up from the store tonight on my way home from work. Soon I'll be back reveling in Halo 3 goodness :-) November 18 Leavenworth ExpeditionWe got up a little earlier than normal today and after checking the forecast, headed across the mountain passes to Leavenworth, WA, for a sausage and Christmas ornament shopping expedition. Yes, it is entirely possible to find both sausages and ornaments in the Seattle/Eastside area but it's not nearly as fun. Leavenworth is a Bavarian-themed town on state route 2, east of Steven's Pass.
I'm much more willing to part with my hard-earned cash if I've put in some effort first. Put me in a Christmas ornament shop close to home and I'll be pretty bored and grumpy at spending money on trinkets and baubles. But once I've driven through some seriously heavy rain for two hours, being infuriated by cars unnecessarily going under the speed limit on twisty mountain roads where it was difficult to pass them, and finally arriving in Leavenworth with a pounding headache, I wasn't about to skimp on anything. Oh no, now I simply had to buy enough things that made me feel as if the trip had been worth doing. Leavenworth has a great Christmas store that's open year round (Kris Kringl), and it's always packed with delicate ornaments in various styles and price ranges. Certainly they have a ton of items which you would never find in the seasonal Christmas decorations aisles in Target or similar stores. In the end, we came away with 15 christmas ornaments to add to our tree, and 9 sausages (2 Polish and 7 "Country" sausages - a house specialty of the store we bought at). Although this is just our second Christmas together, our collection of tree ornaments is doing very well this year. Last year things looked pretty barren, but this year we have enough to make the tree look decent. :-) And yes, our tree is up and fully-decorated a week before Thanksgiving... not my choice but I know when to lose an argument ;-) November 17 High Definition HeavenI bought my new TV today. Oh yes. Christmas is coming early to this household :-) Of course, I can't actually watch it yet. I bought it, but it hasn't been delivered yet. I also bought a cabinet to put the TV on, since there wasn't much point having the TV delivered and just having it sit on the floor. I'm waiting for the cabinet, which was a special order, to arrive first, then I'll schedule the TV delivery. So I'm resigned to not having the TV until after Thanksgiving. At least I can sit back now in front of my little 36-inch, and look forward to the day when I can sit back in front of the biggest TV I've ever owned. What kind of TV did I get? Things have never been more confusing. Should you buy a CRT / LCD / Plasma / DLP? Rear or Front Projection? 720p, 1080i or 1080p? What size should it be? Should I forget about a TV and go with a real projector and screen? I agonized over such details for a long time. And then there is a whole other layer of details to ponder which are just as important, but more arcane. Does the TV have HDMI inputs? What version of HDMI does it have? Does it support 1080p at both 24 and 60 frames per second for optimal display of film and video sources. Can it deinterlace 1080i sources properly? What do the blacks look like, what's the contrast ratio? How does it handle fast movement (motion blur)? What's the relationship between screen size and viewing distance and the ability of the human eye to resolve a 1080 image vs a 720 image? I have asked and answered all of these questions, researched them on the web, and drawing my conclusions until one TV set emerged the victor. Pioneer's new line of Plasma TVs, the Kuro. Kuro is a Japanese word which basically means "black". Or as Pioneer describes it, "Being of the achromatic color of maximum darkness." The Kuros are winning reviews left and right - even being dubbed "Best Plasma Ever" in one review. I agree :-) Below is a photo of the model I bought - the 60-inch Elite Kuro PRO-150FD. Here's a link to the Pioneer site for an overview and specs.
November 14 Hi-def Hi-fi PuristThis is going to be the beginning of a series of posts on the subject of Hi-Fi and High Definition Home Theater. I'm in the process of getting some new equipment for a home theater room in my house, so I'm in the mood to talk about it! Since it's the first post in the series, I'm going to tell you some wistful memories of my youth :-) I've been something of a hi-fi purist for many years, even while I didn't have the equipment or money necessary to soothe my purist tendencies. Years ago, when I was living in Dublin rent-free, I put together a sweet sounding system on a budget. The British view on hi-fi was a little different from the American view. It seemed Americans had these things called "receivers" which had odd things like radio tuners built-in. We didn't see too many of those in the UK or Ireland - most people had "amplifiers", which essentially do nothing more than take an incoming signal and drive it to the speakers. In keeping with this, the audiophile approach was to limit the amount of electronics in the amplifier to the bare essentials - i.e. use only the minimum amount of electronics required to amplify the signal. I bought a Marantz stereo amplifier with no remote control, no tone or EQ controls - because that was all just electronic interference between getting the signal off the CD and out through the speakers. I left the amp turned on because the sound quality was noticeably better after it had warmed up for an hour or so. I matched it with a pair of Bose speakers (yeah, I know, not exactly audiophile, but they worked well with my amp), a Philips CD player on an isolation platter at the top of my rack table, and some seriously thick and expensive speaker cable which no wife would ever tolerate. All of this went on the rack with spiked feet and the speakers on stands again with spiked feet, to reduce vibrations as much as possible. The speakers were exactly placed in an equilateral triangle to my listening position, and I spent quite a bit of time experimenting with toeing in and distance from the wall. On a rumor, I even started painting the edges of my CDs with a special green marker to "reduce reflections". The stereo imaging was very good, and I was entirely happy with it. Eventually I spent $1000 on a DVD player to add to the collection, and watching movies on my 27" TV with sound going through the amp and speakers. Nobody had really heard of "surround sound" or subwoofers back in those days - hi-fi was for music, not movies - but the stereo imaging of my system was good enough that I can still remember my friend Alan remarking on a sound effect mixed entirely to the right channel, which made me quite proud of my little system that could. Alas, situations changed, and I moved to a house where I was sharing with two others. There really wasn't any space for my system, but they grudgingly let me set it up, but there was no way to center the speakers on the listening position and I could never listen to my music anyway as there was almost always someone in there watching TV. Finally I ended up selling everything when I moved to the US. I've been in the US for almost 10 years now, and the world of hi-fi has changed so much in that time. You almost never hear of hi-fi anymore - it's all "home theater" these days. One of the first things I did when I got to the US was go out and buy a 36" TV (a CRT, namely a Sony Wega XBR with a flat front glass that makes the TV weigh more than me). It's still working great after daily use for several years. But I've never had the pure enjoyment of a carefully selected and positioned system as I had about 15 years ago. Well, it's about time for me to start catching up with a system that entirely satisfies me. More on that ambitious goal next time :-) November 09 New Translation Gadget addedIf you look over to the right, you'll see a "Translate Spaces" gadget. It's using machine translation technology coming from Microsoft Research. I've defaulted the translation from English to Japanese, but it will support a number of other languages as well, such as English to both Chinese scripts (Simplified and Traditional), Korean, Arabic, and more. I don't know how well it can translate my blog entries as I write in a very informal style, but hopefully it could help someone somewhere if they are not so familiar with English. What I like best about it is the presentation format of the translation. The default view is to see the original English blog next to the machine translated blog, so you can compare side by side. Other views are available too, such as seeing the blog as a translated page with the original text available as a tooltip which pops up over each sentence when you mouse over it, or the opposite where you see the English page but on mouseover you get the translation as a tooltip. There's another view stacking both views vertically instead of horizontally (but I find it not that useful unless you've oriented your screen vertically). Anyway, I think it's a pretty cool feature, but unfortunately no Thai translation yet... :-) If you want to add it to your own Space, the gadget can be found here. The really important question is if it provides useful translations to people, and I can't speak other languages well enough to judge its quality. Let me know what you think, and I can pass on your feedback to the folks in MS Research. 40th Year, Emotion vs LogicMy oldest friend Alan (by which I mean my longest friend, not that he is in his 80s) reminded me that although I just turned 39 years old, it of course also means that I am now in my 40th year of life. This is entirely logical, since I lived for an entire year as 'age 0' between the day I leaped forth into the light and my 1st birthday. I will end my 40th year on my 40th birthday, a year from now. A similar but totally opposite argument sprung up around the Millennium, with people divided between celebrating the event at the 1999-2000 new year, or the 2000-2001 new year. Again the awareness of there being no year 0 in the calendar is the issue - we went from 1BC to 1AD with no transition year. There was no equivalent of my living my first year as age 0. Again, it's entirely logical to state that the first millennium ended, and the second one began, at midnight, January 1st, 2001. Yet the majority of the people on the planet choose to celebrate the year before, when 1999 became 2000. It seemed to be a difficult concept for people to understand, or maybe they really do understand it, but they choose to ignore the logic in favor of emotion. Having 1xxx turn into 2xxx seemed to be the significant thing to most people. I understand the appeal of this, but I struggle with the emotional appeal versus the unpopular logical truth. As I get older, I think I am more prepared to accept the emotional argument. When I was younger I was pretty strict that logic and reason should always win over emotion. Allowing emotions to dictate my actions was both a weakness and a recipe for disaster. Spock would have approved. As I get older, I can empathize more with people who tend to be led by emotion, and I can even acknowledge that a balanced emotional response together with logic and reason can actually benefit me in many cases, leading me to a more nuanced and well-rounded opinion. All part of getting older, I guess. Having said that, there are way too many people in the world today who are led only be emotions, and that's a dangerous thing indeed. first non-google hitNo sooner do I blog about it than I get my first ever page view from Live Search! It happened just a minute ago and it was an image search for a leprechaun. At least there is hope... November 08 happy birthday to meUgh, just one more year to the big four-zero. I'd better enjoy being <40 while I still can! November 07 Get your @Live.XX account hereFor about the last 12 hours, Microsoft has been allowing people to register '@live.com' accounts. This includes not only .com, but many ccTLD codes as well (ccTLD stands for country code top level domain, i.e. live.jp, live.de, etc). Here is the link to get your account(s): http://get.live.com/getlive/overview If you are not getting the ccTLD you want, or you want a .com, you can hack the link to insert the RFC 4646 code for your language and location, so for example if you want live.ie (Ireland), use http://get.live.com/en-ie/getlive/overview. If you want live.jp (Japan), use http://get.live.com/ja-jp/getlive/overview, and so on. If you don't know the correct RFC 4646 code to get the ccTLD you want, ask me in the comments. Note: if you want a ccTLD account, bear in mind that you will be directed to a sign up page in the local language, not in English. So for example if you want to have a live.jp account, you'll need to be familiar enough with the Japanese language to sign up successfully, and you'll be provisioned with a Japanese language inbox at Hotmail too. If you are savvy enough, you can make it through just by memorizing the order of the fields in the English language version and typing accordingly, and finding the link to turn your Japanese inbox into English through Hotmail options page. LiveSide has the list of all available ccTLD domains supported by this new @live.XX feature. I was at the bank and at lunch when the email first came out, and by the time I got back to my desk, paul@live.com was gone :-( I was bummed, but I quickly set about securing some other IDs which are important to me. I got the following: paulb@live.com I also got paul@live.jp as a consolation prize, having missed the .com and .ie options. I am going to have to link all of these together to make things a bit easier to manage! Anyway, happy registering :-) November 06 What, no cup holders on the Enterprise Bridge?Before I do anything else today, I have to share this amazing home theater room with you which won 'best theme theater' at CEDIA. I might fantasize about having something like this in my nerdier moments, but I know I'd never actually go through with it. The guy who paid to have this built has the geek balls of steel to actually do it. But seriously, why not add some cup holders?
Does he actually say "make it so" before pressing play on the remote? November 03 I rank high on Google, but I don't exist on Live SearchI bring you shocking news. At least as far as my blog and this Space is concerned, Google is God and Live Search SUX DONKY BALLS!
Over an extended period of time, I have been keeping an eye on my Space's referring URLs - that is, what site the user was at immediately before arriving at my Space, and what link they clicked on that site to get to my Space. I have seen a lot of referring URLs are from Google's search engine, but I have never seen anyone arriving at my Space from Microsoft's own Live Search. Not once, ever. I was talking about this with Joe at work earlier this week, so I decided today to do a little more research into it.
It is with some mixture of humor, pride, disgust and raised eyebrows that I accept the honor of being ranked number one on Google - that is, for a given query, one of my blog articles has been returned as the first search result - i.e. ranked as "most relevant result" by Google's esteemed relevancy algorithms. And even better, I rank in the #1 and #2 positions in some cases. But at the same time, I don't appear AT ALL* in Live Search's results for the exact same queries.
Here are the query terms that I have discovered Google ranks me the highest of all the websites in the world:
There's no guarantee that I will always rank like this for these queries as something more relevant may come along, but for now I delight in "beating" Apple, Microsoft and Japan Railways in providing what Google considers to be more relevant results than they can provide for their own products :-) For the exact same queries, here is my rank on Live Search:
Well, there you have it. Shocking indeed... I am happy to accept Google's honor, but simultaneously totally disgusted at Live Search's lack of ability to include my Space in its results. At first I wasn't sure what's going on - either the ranking algorithm (still) sucks compared to Google's, the ranking algo has different priorities or weighting than Google's, or, perhaps, Live Search is not even indexing my Space at all? A quick test gave me the answer: a query using advanced syntax to restrict the search only to my Space:
This query did find my site and returned 4 hits for this query. So, they are indeed indexing my site. I don't have a clue how the ranking algo works for either Google or Live Search, but as far as I'm concerned, I'm drawing the following conclusions right now:
I'm taking my Google results as evidence that there is a point to me writing this blog. If I was relying on Live Search, this blog would be one deserted ghost town. I wonder if anyone on the Live Search team will ever read this? I guess not - not unless they are using the enemy's search engine ;-) November 02 hocus pocus, global focusAs everyone knows, people in the US usually only care about things happening in the US, or at least involves the US in some major way, i.e. Iraq. You don't hear much on the TV news about what's going on in the rest of the world.
This insularity seems to be true not just for Americans in the US, but even when the foreign person is now living in the US for a while. I work with a ton developers/programmers of Chnese, Indian and other nationalities, but the vast majority of them don't care very much about the international user experience. They have their US-center-of-the-universe blinkers on. Sometimes it doesn't hit home until you point out that your product is actually being used by more people outside of the US than in the US, so if anything, the international user experience should be of considerably more importance than anything affecting users in the US.
As an example, let's look at Windows Live Spaces. The folks over at LiveSide.net, that mysterious bunch who seem to know more about Windows Live than mosst people working in Windows Live, have a very interesting article comparing Windows Live Spaces popularity (or lack of popularity, to be frank) in the US to its popularity worldwide and in specific regions. Suffice it to say that Spaces is a lot more popular everywhere else in the world than it is in the US. The article has lots of nice charts created on ComScore data from September 2006 to September 2007, so the data is quite recent.
It's a cautionary tale. Focus on the US too much and you might still end up being an also-ran in the US. But focus on creating a global product, one which delights and enables users in multiple markets, and you can more than double your unique users. Americans just need to get out more ;-) |
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